Starting a candy business? Don’t use (this) Orange

Sarah Kliff (one of my favorite reporters) has a interesting one-off piece on how we perceive the nutritional content of food. Apparently if you only glance at these two candy bars,

then you’ll think the one with the green label is healthier.

Apparently, Reese’s has been onto this type of psychology (or at least branding) for a while — check out this fine print on the back of a Reese’s Pieces:

I didn’t know that you could do that. Apparently, the Supreme Court ruled (unanimously) that you can. So be careful the next time you want to market Halloween- or Syracuse-themed candy!

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *