Successful Projects
TurfCutter: When a friend and I volunteered to canvass for Democrats in 2006, we were appalled that the turf-cutting process still involved paper maps, scissors, and highlighters. The next summer I developed
TurfCutterGM, a Google Maps-based canvassing app. VAN (now
NGPVAN) licensed the product for $1, thus making it available to all Democratic campaigns. Problem solved.
Election Day Resource Calculator:

To help fulfill Obama’s
re-election night promise of “we have to fix that” in reference to long lines at polling places, I developed a resource calculator for election administrators. I tried to make it as simple as possible so that county officials didn’t need to already have access to complex stats (e.g., rate of voter arrival by time of day) to use it. It was featured on the
Presidential Commission on Election Administration’s website (Bauer-Ginsberg). Though my calculator turned out to be a bit
too simplistic (e.g., assuming presidential turnout), its ease-of-use influenced the final version of
the premier calculator (whose initial versions were much too complex). After the 2016 AZ primary debacle, NPR
aired a story on how election officials use these calculators to help avoid issues on Election Day.
Open Civic Data Division Identifiers:

In coordination with the Sunlight foundation and the Google civic innovation team (i.e., as I consulted for them), we launched unique, machine- and human-readable
identifiers for nearly every political jurisdiction in the US. And, as of this writing, the project has expanded into five other countries. This
blog post is a great overview; in brief, the identifiers let civic organizations easily match and share their data. Conveniently for organizations who want to adopt these identifiers (as
Open Elections already has), Google returns these identifiers in its
Civic Information API.
Voting Information Project: Where do I vote? Who is on my ballot? These questions are surprisingly hard to answer in the United States. I was the founding Domain Specialist of the
Voting Information Project (
video), a joint venture by
Pew and
Google (later joined by
NOI,
Microsoft, and
Engage), which disseminates election data to anyone who wants to broadcast it (e.g., CNN, Facebook, campaigns, newspapers, random tumblr).
Persuasion Microtargeting:
Kosuke Imai and I wrote a
paper on heterogeneous treatment effects of randomized political voter contact experiments, which
took off much more than I expected considering how many words I just had to use to introduce the concept. The method, which I have since refined and improved with the tremendous help of the
Analyst Institute, identifies voters who are actually persuaded by political messaging (rather than guessing if voters will be persuaded by their answers to other questions).
CFPB Track: I met
Erie Meyer at her CFPB hackation at Transparency Camp 2013. There, two friend and I started
CFPB Track, which every morning tweets out the “current” trends of
CFPB complaints (by bank and type of financial project). I use scare quotes on “current” because CFPB embargoes data for two weeks for no good reason;
tweet at them to tell them to let data be free
immediately.
All for Good: Google developed
All For Good (now owned by the
Points of Light Institute) to make searching for volunteer opportunities as easy as possible. I wrote the XML spec, but other
people smarter than I handled the engineering.
Dissertation: It may be a stretch to classify this
dissertation as a success, but the celebration certainly was…into the fountain! (True, my cell phone is in my left pocket in this picture, but after some
rice-drying it worked again.) Late update: turns out that rice-drying technqiue is a
myth.
Selected Publications
Acting Intelligently: A Brief History of Political Targeting: My friend Nathaniel Pearlman wanted to produce a book that went beyond standard media treatment of technology and politics. Rather, he strove to provide a realistic portrayal of the benefits and limitations of tech in campaigns, and I was very happy to help in the
endeavor. I have great respect for many of my fellow contributors; this edited volume is worth a read.
Mobilizing the Mobiles: Text Messaging and Turnout: In this
edited volume, Allison Dale and I write about our text messaging study from a practioner’s point of view. There are lots of interesting findings from our post-treatment survey that didn’t make it into our academic article.
Carnival Booth: An Algorithm for Defeating the Computer-Assisted Passenger Screening System: My good friend, Samidh, and I
demonstrated why one of the government’s first attempt attempts at post-9/11 airline security was doomed to fail. This study receive a fair amount of attention and when then-Sec. Ridge shut down the program in 2004, he
cited the procedure’s ineffectiveness.
“Less” Successful Projects
ROCI: My attempt to move custom organizer regions and progress-to-goal maps from spreadsheets and paper maps (respectively) to a
Flash application. Turned out that not many people wanted this. Oh well, I thought it was cool and at least it worked. (FYI: pronounced ROCKY, stands for
Return
on
Campaign
Investment.)
Political Geography: Similar to ROCI, but with more focus on
real-time data viz. Also included the ability to switch between various political geographies, like states, CDs, counties, and legislative districts. Time lag for boundary loading and a surprising lack of demand killed it (I think).
I’m zero for one in terms of start-ups: I probably should have learned my lesson from the failure of ROCI, but I didn’t. Oops.
My stage “career”: My roles in Adat Shalom’s
2011 and
2012 Purim shpiels are classified as “less successful” mainly because my signing voice is so bad that the director told me to “just speak your singing lines.” Sigh.